Creative Strategist Behind $7M+ in Client Results for 7-9 Figure DTC Brands
ForbesEntrepreneurTEDxJope8-figure pet supplement brand
$466K in ad spend
The #1 ad concept in the brand’s history
Forbes Riley$2.5B in TV sales
$387K campaign
Built around this one ad
PureOverForbes-featured coffee brand
$112.7K in sales at 2.85x ROAS
Its best-ever campaign
Read the page →Crucial Four7-figure mineral supplement brand
636 purchases at 2.07x ROAS
Listicle
Read the page →Jope8-figure pet supplement brand
“Nala just turned 13 last week.”
Forbes Riley$2.5B in TV sales
Top 5 ad in the account
185 purchases on a 60-second pitch
Alpha LionInc. 5000 supplement brand
“Do not buy the Stubborn Fat Loss Stack.”
PureOverForbes-featured coffee brand
Top scaling ad in the account
Microplastics scare video
Crucial Four7-figure mineral supplement brand
591 purchases
“Energy Crash Fix”
Read the page →PureOverForbes-featured coffee brand
2.60x ROAS, 30 purchases
Same angle, second product
Olive + CrateBest cooling sheets of 2024
“I used to think thicker meant more luxurious. I had it backwards.”
Pela TerraTelegraph-featured €500K fund
€1M in investment capital from under €1K in ad spend
1FitCoaching SaaS, 5,000+ trainers
Top 2 statics in the account
Beaten only by one video
1FitCoaching SaaS, 5,000+ trainers
68 free-trial signups
Three statics, written to filter for higher-budget coaches
Jope8-figure pet supplement brand
“Tried glucosamine. Tried green-lipped mussel. So I stopped guessing and started reading studies.”
Forbes Riley$2.5B in TV sales
$71K at a 41% lower CPL
Webinar moment, rebuilt as an ad
Alpha LionInc. 5000 supplement brand
“I went from 27% body fat to 17% in 10 weeks.”
Crucial Four7-figure mineral supplement brand
3.6x ROAS
The account’s top static
PureOverForbes-featured coffee brand
2.70x ROAS
New angle, above the account average
Olive + CrateBest cooling sheets of 2024
“I thought cooling sheets were a scam.”
Jope8-figure pet supplement brand
$12.8K in spend
“I miss sleeping next to you so much, but I can’t jump on the bed anymore.”
Forbes Riley$2.5B in TV sales
297 leads into a $2,000+ program
Masterclass funnel
Alpha LionInc. 5000 supplement brand
“I stopped taking fat burners because I got tired of recovering from them.”
Crucial Four7-figure mineral supplement brand
2.48x ROAS on a celebrity meme
Olive + CrateBest cooling sheets of 2024
“I’ve returned almost every cooling sheet I’ve ever tried.”
Jope8-figure pet supplement brand
“There's something happening inside your senior dogs joints that most pet parents don't know about.”
Jope8-figure pet supplement brand
“My owner tried everything for my joints. Hey, I'm glucosamine!”